Serenica Botanicals

Serenica Botanicals blends the tranquility of nature (serenity) with the healing power of plants (botanicals). Drawing inspiration from ancient herbal remedies, Serenica Botanicals aims to offer a luxurious and holistic approach to self-care. Each product is infused with high-quality CBD, sourced through cold-pressed extraction to preserve its natural benefits.

As a designer, I was responsible for creating the brand identity and packaging design for the company. The logo was crafted to resemble the letter “S,” while also evoking the shape of plant leaves, creating a natural and organic feel.

For the packaging design, I adopted a minimalist, modern, clean, and flexible approach. Each product features a unique base color that represents its purpose and ingredients, paired with clear text to enhance user experience.

The result is a visual identity that aligns with Serenica Botanicals’ values, creating an aesthetic that reflects the brand’s natural and premium essence.